Holy Shit!

23 Sep
Alice In Wonderland

Alice In Wonderland

This will seriously make you trip out of your freaking mind. Check out this Alice In Wonderland musical masterpiece.

Meet the Fuccons, the inspiration for Old Navy’s mannequin campaign

21 Sep

The Fuccons are a fake ass American family living in Japan. The Fuccons are really creepy, because they’re American-looking mannequins. They look like a nice family. But they’re far from it. They have a potty mouth. The children hit their parents. And the parents are rude as hell to each other. Is this Japan’s perception of modern American families?

Designer Paul Rand

18 Sep

“Don’t try to be original. Just try to be good.” -Paul Rand

President Obama and Alexa Chung sing about health care reform

16 Sep

For most Americans, health care reform is confusing as hell. Maybe watching President Obama and Alexa Chung sing and dance about this important issue will help you make sense of it.

Chris Rock’s “Good Hair”

16 Sep
Chris Rock tries to understand what good hair is.

Chris Rock tries to understand what good hair is.

One day, Chris Rock’s daughter asks him, “how come I don’t have good hair?” So Chris Rock sets out to find out what the good hair hype is all about. This comedy explores the $9 billion African-American hair business, its products including creamy crack, weaves and extensions, and relaxers–to better understand the quest for good hair

Why you should choose a 2-year 529 plan

10 Sep

You have a baby. You immediately start thinking about your future and theirs. You decide to get a 529 plan. But like most financial matters in life, most of us are too busy to really understand what our options are. So we follow the herd. We sign our baby up for a 4-year college plan. And we don’t look back.

I’m writing this to let you know something about the 529 plan that I think is often misunderstand.

The beauty of a 529 plan is it locks you into today’s college rates. With college tuition rising 11%+ each year, in 18 years this will be a bargain. But let’s say your baby is like me. They know exactly what they want to be and major in the moment they step foot in class.  Is the 4-year 529 plan really the best choice? No it isn’t!

The 529 plan in Virginia (I think it might be safe to assume this applies to all states, but check for yourself to be certain.) covers your tuition for general classes. Think History 101, English 101, and Government 101

But if your kid has already decided they want to be an engineer, a nurse, or even an advertising professional, then the 4-year plan isn’t really for them. Why? Because, it doesn’t cover their core classes. So when they start specializing and taking those very specific classes geared toward their major, your 529 plan is no good. If you chose a 4-year plan, then let’s say core classes start their junior year. You have about 25,000 left in your 4-year plan starting their junior year. The inflated cost is now $100,000 for your kid’s junior and senior year. That $25,000 you have left gets applied to the actual present day $100,000 cost–leaving you with a bill of $75,000.

If you’re like me and thinking WTF, well, it’s better to know now than 18 years from now.

In addition to 529 plans, states offer additional programs to cover things beyond tuition like room and board, books, meals, etc. Virginia offers a Cordova Plan. Essentially you pick a mutual fund, dump as much money as you want into it and whatever it earns you can apply it toward any college related costs.

Putting aside the tax advantages of 529 plans for a moment, I don’t understand why I put money into a mutual fund run by educational people. I mean, why wouldn’t you invest money with a financial company that eats, sleeps and dreams about finance–like T. Rowe Price or Fidelity. Personally, I chose the T. Rowe Price Retirement 2050 fund. I figured they are a solid company. Plus, the fund is in my name. So if my son turns out to be a disrespecting asshole who decides he want to drop out and travel the world, well then it just means more money for my nest egg and he’ll know know the better.

I hope I’m not turning you off from investing in a 529 plan. I think they’re great. Especially because if you kid decides they don’t want to go to college, it’s transferable. Not to mention again, the great tax benefits.

Whatever you do, do not procrastinate on this. Start it as soon as your baby takes his first breath of air. Every year you put it off, it gets more expensive because college tuition rises every year. We took $3,000 from our tax refund and it got our son’s 2-year 529 plan down to $125 a month. Then I invest in mutual funds. I don’t think we’ll be able to cover everything. But our parents didn’t give us a dime towards our college and so we feel like even being able to pay for 3 years, hopefully 4 is good enough. After all, repaying student loans suck.

Hell yeah we’re in a creative revolution.

27 Aug

If anyone says they’re an expert in advertising, they’re lying. Not only has the game changed. So have the rules.

Everyone’s spewing out stuff like social media is the new cool, digital this and analytics that. It’s either getting you excited or making you sick to your stomach.

However it makes you feel, I think everyone in the advertising industry can agree that we’re all on a roller coaster and none of us knows what’s going to happen next.

Personally, I love this digital explosion. I think it’s awesome I’m experiencing the next creative revolution.

Razorfish’s Social Influence Marketing Report

26 Aug
Inside of Razorfish's Social Influence Marketing Report

Inside of Razorfish's Social Influence Marketing Report

Cover of Razorfish's Social Influence Marketing Report

Cover of Razorfish's Social Influence Marketing Report

I’ve been meaning to post Razorfish’s Social Influence Marketing Report for sometime. So here it is in all its glory. Read it. Learn it. And understand what Social Influencing Marketing aka SIM is all about. It’s 56 pages, so it’s gonna take awhile.

By the way, can I just say that I hate the term “social influence marketing.” It’s lame. Why not just say “consumers are in control?”

Build Gap’s iPhone app

24 Aug
Gap iPhone app

Gap iPhone app

Gap is letting users develop its iPhone app in a fresh new contest. The grand prize winner’s app will become the gap app and runners-up will win various other prizes. To enter, click here. Hurry, contest ends September 1st.

Ford Flex is off the hook

21 Aug
Ford Flex

Ford Flex

Ford used to be a piece of shit brand. In the last decade or so, their designs sucked. Their cars sucked. And their brand fell by the wayside. I would never even have considered a Ford, let alone buy one. But that changed with the Cash for Clunkers program.

We looked at Ford, Kia, Toyota and Honda. The first car we tested was the Ford Flex Limited Edition in Cinnamon. I still remember thinking about it the day after. You could say I was lusting. We needed a bigger family car and family members tried to sway us to buy the Toyota Sienna. But we’re not minivan drivers. And when you think of paying $27,000 for something that makes you feel weird and not proud, I think that’s just crazy.

I looked at the Four Runner and Highlander–all in the lower $30’s for base models.

Kia was really sad. The designs. The colors. It felt cheap. SUV were in the mid $20’s.

Honda was just arrogant as usual. No one said hi in the show room, so my husband left.

We even drove to several Ford dealerships: Darcars in Lanham and Bill Britt in Chantilly. Lanham had the Ford Flex SEL and Bill Britt had the Ford Flex Limited Edition.

The SEL is okay. It’s a nice size and it’s comfortable. But the Limited Edition makes you feel like a freaking kid on “Pimp My Ride.” It’s incredible. We were drooling.

Ford Flex

Ford Flex

Here’s just some of our Ford Flex Limited Edition features:

  • 4 moon roofs (One for each room)
  • Leather seats
  • Second row seats fold out of the way with the touch of a button
  • Trunk pops open with the touch of a button
  • Rear-view camera
  • Voice-activated navigation (phone, blue tooth, etc)
  • Microsoft SYNC (Jukebox lets you download CDs onto a hard drive in your car, picture slide show, etc.) You can tell it to play Jay-Z or Lady Gaga, it will start playing the songs you downloaded. Sick!
  • v-6 engine
  • DVD player in the second row (and nav screen can also play DVD
Ford Flex

Ford Flex

We bought our 2009 Ford Flex Limited Edition for about $35K. Which is insanely crazy! If the car had a Toyota emblem on it, I believe it would cost $10K more. If it had a Lexus or BMW logo on it, it would cost $20-30K more. I feel like we got much more than we paid for. And I can definitely say, I am glad I chose Ford. And I can gladly say that Ford is no longer a piece of shit brand. It’s the future of American auto making. If you haven’t seen a Ford lately, you seriously need to. They’re really something!

Ford Flex

Ford Flex

Ford Flex

Ford Flex

Ukraine’s Got Talent

14 Aug

Yes, even Ukraine has their own talent show. And their winner this year, Kseniya Simonova is absolutely mind-blowing. Imagine this: an artist telling the story of Germany conquering Ukraine during WW2. She shows peace, war, sadness, and so much more. She draws a couple on a bench which then morphs into a woman’s face. There’s a widow that’s weeping and then she transforms into an obelisk for an unknown soldier.

She sprinkles the sand on. She make powerful strokes. And all of these incredible scenes are done in sand and then destroyed and recreated. Kseniya Simonova’s story moves people and the judges to tears. Her style reminds of Chagall. It’s seriously really beautiful.

Who visits your website?

13 Aug
Quantcast results for lizardpak.wordpress.com

Quantcast results for lizardpak.wordpress.com

Do you know who visits your website? Are they men or women? Teens or seniors? Do they make over $100,000?

If you’re curious, check out Quantcast. Just type in your website and they’ll show you lots of details. And best of all, it’s free.