If anyone says they’re an expert in advertising, they’re lying. Not only has the game changed. So have the rules.
Everyone’s spewing out stuff like social media is the new cool, digital this and analytics that. It’s either getting you excited or making you sick to your stomach.
However it makes you feel, I think everyone in the advertising industry can agree that we’re all on a roller coaster and none of us knows what’s going to happen next.
Personally, I love this digital explosion. I think it’s awesome I’m experiencing the next creative revolution.
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