I’ve been meaning to post Razorfish’s Social Influence Marketing Report for sometime. So here it is in all its glory. Read it. Learn it. And understand what Social Influencing Marketing aka SIM is all about. It’s 56 pages, so it’s gonna take awhile.
By the way, can I just say that I hate the term “social influence marketing.” It’s lame. Why not just say “consumers are in control?”
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