Traditional

CLIENT: Amtrak

PROJECT: Create a poster to promote Amtrak’s long distance trains.

Illustration by Michael Schwab

CLIENT: Karla Colletto

PROJECT: Create a direct mail piece to promote the designer and her newest swimsuit collection. These concepts were done by Design Army. I was hired to write the copy. I have worked on several of these promotional pieces. Below are a few samples from two different collections.

2009 Collection

2008 Collection

CLIENT: JEA (A Jacksonville electric and water company)

PROJECT: Educate customers about conserving with CFL lightbulbs, so they take steps toward reducing their consumption.

CLIENT: The Bahamas

PROJECT: Raise awareness about the benefits of having a meeting in The Bahamas.

Copy: Your meeting. It’s Better In The Bahamas. Here, meetings are a way of bringing everyone together. Out with the old and in with a new rejuvenated outlook. From vibrant colors, a distinct culture, a nice tax-deduction, and crystal-clear water, you’ll actually look forward to attending meetings. bahamas.com 

A billboard promoting Bahamas.com

CLIENT: Amtrak Diversity

PROJECT: Promote long distance trains to African-Americans. (Artwork by Helen Desouza)

CLIENT: K. Hovnanian’s Four Seasons

PROJECT: Promote their newest community on Kent Island.

Copy: It’s not just an island. It’s home.

Copy: It’s not just an island. It’s home.

PROJECT: Get people to consider Killian’s Irish Red despite the fact that it’s not a true Irish beer and it’s American-made.