Traditional

CLIENT: Amtrak

PROJECT: Create a poster to promote Amtrak’s long distance trains.

Amtrak Empire Builder

Illustration by Michael Schwab

CLIENT: Karla Colletto

PROJECT: Create a direct mail piece to promote the designer and her newest swimsuit collection. These concepts were done by Design Army. I was hired to write the copy. I have worked on several of these promotional pieces. Below are a few samples from two different collections.

Karla Colletto Willy Wonka

2009 Collection

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto Willy Wonka

Karla Colletto A to Z

2008 Collection

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colletto A to Z

Karla Colleto A to Z

Karla Colleto A to Z

CLIENT: JEA (A Jacksonville electric and water company)

PROJECT: Educate customers about conserving with CFL lightbulbs, so they take steps toward reducing their consumption.

JEA print ad featuring a dragonfly made from a CFL lightbulb.

Bird nest holding a CFL lightbulb.

A tulip with a CFL as the bulb.

CLIENT: The Bahamas

PROJECT: Raise awareness about the benefits of having a meeting in The Bahamas.

Bahamas Print

Copy: Your meeting. It’s Better In The Bahamas. Here, meetings are a way of bringing everyone together. Out with the old and in with a new rejuvenated outlook. From vibrant colors, a distinct culture, a nice tax-deduction, and crystal-clear water, you’ll actually look forward to attending meetings. bahamas.com 

Bahamas Print

Bahamas Outdoors

A billboard promoting Bahamas.com

CLIENT: Amtrak Diversity

PROJECT: Promote long distance trains to African-Americans. (Artwork by Helen Desouza)

The copy describes the experience of riding on a long distance train.

CLIENT: K. Hovnanian’s Four Seasons

PROJECT: Promote their newest community on Kent Island.

Kent Island

Copy: It’s not just an island. It’s home.

Kent Island

Copy: It’s not just an island. It’s home.

 

PROJECT: Get people to consider Killian’s Irish Red despite the fact that it’s not a true Irish beer and it’s American-made.

The Irish are very proud people. But I wanted to show how everyone in this world deep inside has a little Irish in them.

Killian's Irish Red

Even eating Lucky Charms makes you a little Irish.

The smallest Irish things count.

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