Digital

 

CLIENT: RP3 & Norfolk Southern

Assignment: Develop content strategy, web content, mobile content, meta data and meta descriptions, and content maintenance in Cq5.

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CLIENT: Pappas & African Wildlife Foundation

Assignment: Research, develop content strategy, and write web content.

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CLIENT: The Bahamas Ministry of Tourism

ASSIGNMENT: Create an overall better user experience on Bahamas.com by rewriting web content (100+ pages), redesigning home page, performing a content migration, handling content maintenance, developing promotional contest microsites, and creating tools like the Trip Wizard.

Bahamas.com Flash Intro

Flash intro

Bahamas.com Homepage

Map area continues flash intro of The Bahamas logo morphing into the islands.

Bahamas.com Homepage with end of flash intro

At the end of the flash intro, users can see a map of the islands. They can roll over any island and watch a video or go directly to that island’s section to learn more.

About The Bahamas

Example of one of the many pages I wrote.

Bridal Bailout Entries

Written stories or videos could be submitted.

Bridal Bailout Winners

The contest winners.

Trip Wizard

The Trip Wizard was created to help visitors plan the perfect trip.

Trip Wizard Quiz

The interactive quiz matches users’ personalities up against the personalities of the islands, so they could find their perfect island.

Trip Wizard Activities

For users who were already familiar with The Bahamas, we created a planner that was more direct.

Bahamas Banner

This rich media banner plays with The Bahamas logo by morphing colorful fish  into the logo. Users can also roll over islands to learn more about fishing on that particular island.

RSS Bahamas

The Bahamas tagline is “It’s Better In The Bahamas” and to prove why this true we used RSS feeds based on the recession, the financial crisis and other negative news.

CLIENT: Amtrak

ASSIGNMENT: Create and launch their social media presence on Facebook and Twitter to help Amtrak engage their fans. Worked on their new Facebook fan page,  Facebook posts, and Twitter page including bio and tweets.

Amtrak Facebook

Helped create the Amtrak fan page to better engage new fans and get them to interact with all the sections of the fan page.

Amtrak

A crowdsourcing contest where fans created Amtrak’s next big contest.

In addition to Amtrak’s social media efforts, I’ve worked on an employee microsite for National Train Day and other digital efforts.

National Train Day

The National Train Day campaign featured this incredible artwork with many wonderful details and we wanted to let users play with the artwork. So we created a seek and find complete with magnifying glass.

National Train Day

Users had the ability to create their own personalized avatar and could have their character inserted into the artwork.

National Train Day

Once the avatar is placed into the artwork, users could play with the artwork and see if they can find themselves. They could also have their friends search for them and add their friends to the artwork, too.

CLIENT: McDonald’s

ASSIGNMENT: Raise awareness that McDonald’s is now open midnight or later. To give bboybattle a try, click here to demo.

Bboybattle.com Loading

Bboybattle.com Loading

Bboybattle.com Homepage

Bboybattle.com Homepage. Users needed to pick a bboy or bgirl. The navigation consisted of the rules, shout outs (tell a friend), review moves and I’m hungry (McDonald’s locations).

Users can choose a warm up session or go straight to battle

Users could choose a warm up session or go straight to battle. I assisted in stylizing the characters and selecting their ethnicity. I was very happy we were able to feature an Asian-American bgirl.

Users use 1-9 to do different breakdancing moves. We also created secret combo moves.

Upbeat bboy-style music played as users used #1-9 to do different breakdancing moves. We also created secret combo moves.

Final score appear plus the opportunity to battle friends

To post final scores, users needed to register.

users

Users had the opportunity to battle friends.

CLIENT: Colonial Williamsburg

PROJECT: Promote Revolutionary City, a new live event that focused on America’s independence from Great Britain and King George.

The Colonial Williamsburg Loyalist homepage featuring King George

The Colonial Williamsburg Loyalist homepage features King George, the tyrant. King George asks users to sign an oath pledging their support to the royal crown. Users could also listen to the King give a speech as well as learn more about Revolutionary City.

Usres can learn more...

Users could learn more about Revolutionary City by watching a  slide show or interacting with a timeline. And we also gave users the opportunity to buy tickets in advance.

This is the Colonial Williamsburg Patriots Homepage featuring a countdown and a call to arms message from a Patriot

The Colonial Williamsburg Patriots Homepage has a countdown, an urgent message from a Patriot to join their cause, and we also showed how many have joined.

Users can see picures of Colonial Williamsburg

Users could learn more about the struggles of patriots like Thomas Jefferson by scrolling through the timeline.

Patriots web banners would feature rebellion messages from patriots and request users to join the cause and march to the capital to bring down the crown.

Patriots web banners featured video with rebellion messages from patriots that requested users to join the cause and march to the capital to bring down the crown.

We would feature messages from King George and the loyalists on bus shelter.  A few days later, we would tag over them with messages from the Patriots.

Messages from King George and the loyalists appeared on bus shelters. The posters featured their URL, loyalist.org. A few days later, we tagged over them with messages like “Question Monarchy” from the Patriots and also their URL, jointherebellion.org.

We would also tag new stands with the Patriots "Question Monarchy" message and URL.

We also tagged news stands with the Patriots “Question Monarchy” message and URL.

Taxi tops with the Patriots' message tagged over the Loyalists' message.

Taxi tops with the Patriots’ message tagged over the Loyalists’ message.

Down with the crown logo

Down with the crown logo to promote the Patriots’ website

CLIENT: USATODAY

PROJECT: More and more people are getting their news through status updates–which isn’t as thorough as a news site. Show people the importance of being well-informed with the news, so they can actually hold a real conversation.

Endsquirm is about letting users see if they can hold a conversation.

Endsquirm lets users see if they can hold a conversation.

Based on your answers, the squirmometer moves and auto-generated responses via the character are given.

Based on answers, the squirmometer moves and auto-generated responses via the character are given.

If users give poor responses, the player will not be able to hold a conversation.

If users asks poor questions, they will not be able to hold a conversation.

When a poor question is asked, the conversation will end. Users will be asked to read USAToday so they have stuff to talk about.

The character’s facial responses and gestures are based on users’ questions

When a poor question is asked, the conversation will end. Users will be asked to read USAToday so they have stuff to talk about.

When a poor question is asked, the conversation will end. Users will be asked to read USAToday.com so they have stuff to talk about.

2 Responses to “Digital”

  1. Bradley Russell February 26, 2010 at 11:11 pm #

    If you or anyone you know has any interest in hearing about some creative job opportunities, please send me an email with some contact info so I can give you a full description. Thanks!

  2. beachvitality March 15, 2010 at 8:54 am #

    Bizarre, yet tasteful- definitely eclectic.
    There is an international ambiance.

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