Inside of Razorfish's Social Influence Marketing Report
Cover of Razorfish's Social Influence Marketing Report
I’ve been meaning to post Razorfish’s Social Influence Marketing Report for sometime. So here it is in all its glory. Read it. Learn it. And understand what Social Influencing Marketing aka SIM is all about. It’s 56 pages, so it’s gonna take awhile.
By the way, can I just say that I hate the term “social influence marketing.” It’s lame. Why not just say “consumers are in control?”
Traditional advertising is a one-way dialogue.
Print: “Read me.”
Radio: “Listen to me.”
TV: “Watch me.”
Traditional advertising is completely about the client. I’m talking to you. But I’m not listening to you.
Interactive advertising is a two-way dialogue.
Mobile/Web: “Interact with me.”
We want to know what’s on people’s minds. The good, the bad and the ugly. You are talking to consumers. And they are talking back. They are expressing themselves.
Everyone’s creative. Creatives. Account folks. Brand planners. Studio peeps. Administration. Even consumers. Involve consumers. Let them be a part of the conversation, the experience…
Why do we depend on media to advertise our projects? (i.e. banners to promote a new site, emails to promote a new benefit.) How come we never ask users or involve users in spreading the word? Bloggers? Gamers?
Update: I just read this fantastic article on Ad Age and wanted to share. It’s mostly about Lee Clow’s successful Apple online campaign, but the other speakers who chime in also have some great things to say. Read this interactive article here.
euphoria meets holy crap meets badass 
Comments are compliments!