Using a coded signal from the embedded radio chip in the key fob, a program on the billboard is used to identify approaching Mini Drivers. Once a driver approaches, they will receive a personal message based on questionanaires they filled out. For example, if Mike is a chef, the billboard would read “Mike, the special of the day is speed.”
Consider this your wake up call. Not everything someone posts on the Internet is the truth. Maybe some of you missed the memo on that. Some people will make up fake profiles. Some will lie about their age. Some will use someone else’s picture. Some will lie about their intentions.
Unless you’re a psychic, you have no idea who is on the other end. It could be a married man with two kids, an undercover cop or even a predator.
In this case, what started out as innocent fun turned into a web of lies that ended with a young man being shot dead. How tragic. Poor kid died for nothing.
Monster.com founder, Jeff Taylor has launched Cranky.com. This search engine is for older searchers who find Google’s and Yahoo’s searched results too diverse.
So what’s on the mind of America’s older generation? Below is the top search results on the site.
Top 10 searches today, updated regularly
1. sex
2. brain builders
3. jobs after retirement
4. work from home
5. body mass index
6. make new friends
7. elderhostel
8. reiki
9. blogs
10. arthritis
Agencies pledge to increase minority hiring. Of the 15 cited in the article, around 20% of hired professionals will be minorities. Good luck with keeping them around.
In my short life, I’ve been the poster child for diversity in several jobs, including the National Park Service. And I can tell you being hired based on your race makes you feel like shit. And it also puts more pressure on individuals to succeeed. I remember while at the NPS, I jumped on scaffolds, hung off ledges, picked up heavy shit and helped restore a greenhouse. I had to do more, because they told me I was being hired due to a mandate from the government telling them they had to hire minorities. It really sucked. And it made me feel different and to some degree, like I was some kind if charity case.
So when I look at the ad industry, I’m not sure how they will handle the minority issue. I think ad agencies will be able to hire minorities fairly easy, but retaining them will be really hard work and it will require a serious commitment from the agency.
Having graduated with a B.S. in Mass Communication with a concentration in Advertising, I can tell you that had I not gone to a portfolio school after graduation, I would have no idea how to get into advertising, let alone survive it. Kids without specialized training will have to fight harder. And if the agency doesn’t have people willing to train and nurture them and genuinely want to help them succeed, it seems like a waste of time.
I think all young people need a mentor. And the mentor doesn’t have to be a minority. Mine wasn’t. I know that’s probably not a breakthrough answer, but I can tell you it’s what kept me in advertising. I’ve had the same mentor for over 6 years. She’s been amazing. Without her support and guidance, who knows what would have happened to me?
Yowser! Apple has been in talks with Cisco over the name iphone for several years now. You see, Cisco has owned the trademark since 2000. And up until Apple’s iPhone launch a few days ago, they were still in talks. Obviously Apple’s iPhone announcement to the world came as a surprise to Cisco since they hadn’t agreed anything yet. And more importantly, because Cisco just launched their own product called iphone three weeks ago. So now Cisco and Apple are going to have to duke it out in court. As a result of this news, Apple stock fell and Cisco stocks went up yesterday.
I just received an email from the Save Darfur Coalition in my gmail account. Check out the subject line of one of the Google ads that appeared.
Darfur Car
Find Great Deals on Chrysler®
Vehicles at a Local Dealer Online
http://www.chryslerdealer.com
I know it’s important to buy good keywords, but that’s sickening. 400,000 people have been murdered and more than 2.5 million people have been displaced so far. Advertisers need to be responsible and have a conscious. After seeing this, I would never buy a Chrysler Genocide Car.
This is exactly why I love Christmas. Looks like the creatives found the inspiration for this spot from YouTube.
Your spouse cheats on you. Your friend borrows your new shoes without asking. Your identity is stolen by some maggot. Someone at work talks smack about you. Next time someone crosses you, just send them straight to hell.
As this new Ad Age article reminds us, where users go once they click on a search ad or banner is half the battle. After you’ve come up with a stellar concept, it’s really important to spend a good amount of time thinking about the overall experience. How will you captivate users for several minutes or hours? Can users see a direct link from the banner they just clicked on to where they’ve landed? How will you keep users engaged while the pages load? What do you want users to do once they land on a landing page? Without thinking about these questions, you’ll end up with mismatched messages or worse, a user who who could possibly never click on your ad ever again.
What in the world was this lady thinking?
Julie Roehm, the top executive who handled the recent Walmart review, is smart. So smart that she pioneered interactive work for DaimlerChrysler and was handpicked to come over to Walmart. But what an idiot she has turned out to be.
You do not eff with
These ultra conservative people mean business and are indestructible. And if you’re crazy enough to think you can do what you want without them noticing, you’re redunkulous. Taking spins in the president of an ad agency’s Ashton Martin and treating potential agencies to Nobu is just effin nuts. Especially when an account worth over half a billion dollars is at at stake. Didn’t Roeham know her employer is so strict you can’t even accept a cup of coffee? Anyway, hope you kids learn from her mistake.
Thanks to new federal rules, it looks like the Supreme Court is pushing for all U.S. companies to track emails, instant messages and other electronic documents. Go Big Brother!
I got to give mad props to Nintendo for coming up with the wii. As gamers age, the complexity of games and controllers will leave them wishing video games could be as simple as the good ol’ days of Atari. Thankfully, Nintendo recognized that gamers do not need everything, including sick graphics and contollers with a million buttons.
By staying true to who they are and creating a low powered console that can stay on for 24 hours without draining a lot of power and a controller that is beautifully designed and as simple to use as the ipod, it’s no wonder the wii is flying off the shelf just as fast as PS3. Already 600,000 units have been sold. They’re currently sold out everywhere. Except on ebay, where they’re going for close to $400. (The original price is $250.)
euphoria meets holy crap meets badass 
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