Tag Archives: Lemonade

Eric Proulx’s “Lemonade”

7 Aug

Everybody is getting laid off in advertising these days. And there are no signs, the layoffs will stop any time soon.

Eric Proulx was a copywriter/ACD at the Arnold Worldwide headquarters in Boston. He was laid off in October and started a blog called Please Feed The Animals. His blog gives advice to newly laid off advertising victims and lets them guest blog. His blog has had a shit load of success and because of all of the support, he wanted to do more.

One thing became clear to him. The people who were laid off changed. Not for the worse, but for the better. They were doing things that would never have been possible if they were still working in advertising. Even changing their sex. This phenomenon got him to create a documentary called “Lemonade” about what’s happening and what happened to all of our fallen comrades.

Here’s a sneak peek:

Check out the “Lemonade” website to learn about more this incredible journey and movie.