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Jerry Seinfeld and Bill Gates In Microsoft’s Latest TV Commercial

17 Sep

What the hey?!

Client: Microsoft
Agency: Crispin, Porter + Bogusky
Executive Creative Director: Rob Reilly,
Andrew Keller
Creative Director: Tim Roper
ACD/Art Director: Dave Steinke
Associate Creative Director: Michael Craven
Director of Integrated Production: David Rolfe
Agency Executive Producer: Matt Bonin
Integrated Senior Producer (Broadcast): Chris Webb
Production Company: Hungry Man
Director: Bryan Buckley

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U.S. Lawmakers Question Deep-packet Inspection aka DPI

5 Aug

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30 online giants–like Google, Comcast, and Microsoft–were sent letters from U.S. lawmakers about the nature of their targeted online ads. They are concerned about consumers’ privacy. They are interested in learning more about ad-targeting practices, how many people have been affected, and whether consumers were even aware they were being served targeted ads. Read the article.

I’m interested to see what the outcome is. I think U.S. lawmakers will be surprised to learn how much is being tracked.

AdTech. Yes, yet another Adserving company you have to know about

16 Jul

AdTech. It’s new–at least in the America. It’s a German company that’s popular throughout Europe and it’s got Gannett (and its corporate parent, AOL)as its first big client. So you better pay attention. AOL currently uses AdTech to serve half of their ads and it’s only a matter of time before the rest gets served.

Now that AOL’s not so dependent on Google, what will that mean? With all these ad serving marriages like the Google-Doubleclick, Microsoft-aQuantive, and WPP-24/7 Real Media ad serving marriage, Gannett-AdTech will definitely be one to watch out for.