Archive | Comcast. Ad-Targeting RSS feed for this section

U.S. Lawmakers Question Deep-packet Inspection aka DPI

5 Aug

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);
document.write(unescape(“%3Cscript src='” + gaJsHost + “’ type=’text/javascript’%3E%3C/script%3E”));

var pageTracker = _gat._getTracker(“UA-5887479-1”);
30 online giants–like Google, Comcast, and Microsoft–were sent letters from U.S. lawmakers about the nature of their targeted online ads. They are concerned about consumers’ privacy. They are interested in learning more about ad-targeting practices, how many people have been affected, and whether consumers were even aware they were being served targeted ads. Read the article.

I’m interested to see what the outcome is. I think U.S. lawmakers will be surprised to learn how much is being tracked.