AdTech. Yes, yet another Adserving company you have to know about

16 Jul

AdTech. It’s new–at least in the America. It’s a German company that’s popular throughout Europe and it’s got Gannett (and its corporate parent, AOL)as its first big client. So you better pay attention. AOL currently uses AdTech to serve half of their ads and it’s only a matter of time before the rest gets served.

Now that AOL’s not so dependent on Google, what will that mean? With all these ad serving marriages like the Google-Doubleclick, Microsoft-aQuantive, and WPP-24/7 Real Media ad serving marriage, Gannett-AdTech will definitely be one to watch out for.

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