euphoria meets holy crap meets badass

The MIX created a contest to redesign the MIX home page. The winner(s) receive tickets to the conference and a custom redesigned Xbox 360.

YouTube.com is one of the web’s most popular websites with millions of visitors and 15,000 new videos added every day. This free site lets users post crazy videos of anything they want. A mecca of viral videos, this site is supplying web users with all the free video clips they can stand. And now advertisers are paying attention and using the site to advertise their products for free and using the technology to help spread word of mouth. Scary Movie 4 is the latest advertiser to use YouTube.

Watch it on your computer or Ipod.

This website grossed $20 million in 2004 and is owned by Gratis Internet. The site is not a scam, but a legitimate marketing tool that targets the 18-24 group using Apple’s products.

To help encourage runners to plot their routes from a 2005 Nike-sponsored 10k run, AKQA created a RouteFinder application on the Nike website. Users can search other people’s runs by zipcode, distance or type of run. They can also create new routes and share them with other users. Mapping functions, especially from Google, are popping up in a number of advertising campaigns.

Aimed at active outdoor travelers, wheresyours.com leverages Google Maps and lets users tag their favorite spot in the great outdoors.

Fresh 80’s style fun.
( Pump up your volume )

INTERACTIVE TERMS

ABOVE THE FOLD
The portion of the web page that can be viewed without having to scroll horizontally or vertically.

AD VIEWS
Number of times an ad is displayed.

ANIMATED GIF
A graphic image in GIF (graphical interchange format) made up of layers which gives the illusion of motion.

CLICK-THROUGH RATE (CTR)
The rate in which a user clicks on an ad. This is usually calculated as a percentage of ad impressions.

COST-PER-CLICKTHROUGH (CPC)
Pays publishers based on the number of clicks on a specific ad.

FOLD
The bottom portion of a web page that can be seen on a standard size screen.

INTERSTITIAL AD
A full page, triggered by a code in the link, displayed while the user in transit from page to another.

LANDING PAGE
The advertiser’s web page that users are directed to after clicking on an ad.

RICH MEDIA
Popups, skyscrapers, interstitials, and other banners that are created using languages (i.e. java) or applications (i.e. flash) that improve the appearance and functionality of the ad beyond a static image.

Following the recommendation of the Interactive Advertising Bureau (IAB), online publishers, like Yahoo, ABCNews.com, BusinessWeek Online, MTV, MSN, Forbes, TVGuide, and AOL, are getting tough and holding creative shops accountable for missing deadlines.

If shops miss deadlines, the IAB wants media companies to run house ads or public service announcements until the creative is received.

This is awesome.