Claim new territory with Nike’s Run London

8 Mar

To help encourage runners to plot their routes from a 2005 Nike-sponsored 10k run, AKQA created a RouteFinder application on the Nike website. Users can search other people’s runs by zipcode, distance or type of run. They can also create new routes and share them with other users. Mapping functions, especially from Google, are popping up in a number of advertising campaigns.

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