Creative shops held accountable for late interactive work

3 Mar

Following the recommendation of the Interactive Advertising Bureau (IAB), online publishers, like Yahoo, ABCNews.com, BusinessWeek Online, MTV, MSN, Forbes, TVGuide, and AOL, are getting tough and holding creative shops accountable for missing deadlines.

If shops miss deadlines, the IAB wants media companies to run house ads or public service announcements until the creative is received.

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