To get U.K. fans of the show “24” excited about upcoming episodes, Sky One used electronic billboards featuring the famous butt-kicking CTU hero. Jack says, “My name is Jack Bauer. I need you to remember a date.” Then a clock appears counting down to air date. Read the article for more details.
5 seconds is all the time you have
24 AprThinking about posting a video online? According to Ad Age, the average viewer is 35 and will only watch a video for 5 seconds. That’s it.
Peerflix uses Paris and Nikki Hilton to raise awareness
10 AprIf you want to learn more about the campaign, here’s the link: http://www.marketingsherpa.com/vas2006/1.html
cartoon love
10 Aprhours of timewasting fun for people who — as little kids — used to come home from school, sit down with their oreos and flip on the tube.
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Ever hear of Google Base?
6 AprLaunched in November, Google Base is yet another beta program. It’s an online place for users to post online and offline content in many topics including blogs, people’s profiles, jobs, housing, recipes, tickets, and more. So what’s the difference? Google lets users post the content, including pictures and then users assign attributes to the posting to make it easier to search. So for example, if someone is looking for a new home. They would assign attributes like single-family, garage, Fairfax, brick, etc.
Check it out.
Podcast off to a slow start
6 AprWhile 25% of online consumers say they’re interested in podcasts, only 1% listens to them on a regular bases. And only 2% of households have even sampled them. This is according to a new study by Forrester Research.
Sprint and Luxor make a deal
6 AprSprint and Luxor Hotels in Las Vegas have made a deal. Sprint will send mobile coupons to Luxor guests.
As mobile phones continue to grow as a major marketing tool, experts caution marketers that consumers could soon view mobile ads as an intrusion.
New Microsite for Got Milk?
30 MarThe graphics on this site are amazing. They look like an Xbox game. And I dig the experience. Although, it features one of the same functionalities as CPB’s BK’s Subserviant Chicken and Method’s Come Clean. You ask a cow a question and it responds. The answers aren’t very cool. But it’s still a pretty cool site.



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