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Contextual TV ads?

9 Jun

Remember when the pointroll dude talked about contextual (i.e. geotargeted) banners?

Well, Turner Entertainment is getting ready to launch contextual TV ads. Say you’re watching Runway and the challenge is to make a workout outfit. During the commercial break, it cuts to a Nike or Under Amour spot. Crazy, right?

Read about it in the NYTimes.