$1,300 budget gets 47 million YouTube visits

14 Mar

Tatia Pllieva is such a genius. She runs a clothing line called Wren Studio. Pllieva very brilliantly featured her collection on ten pairs of strangers and asked them to kiss.

Her idea was simple. And her budget was just $1,300.

Did she launch an entire YouTube campaign or Twitter campaign for her video? Nope. She went old school. She simply emailed the video to 21 people. That’s all it took. An email.

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