Everybody loves white space.

17 Jul

When Volkswagen launched their industry-changing campaign, they stumbled on something big. White space. While it may have been shocking back then, it’s still incredibly relevant today.

People these days crave white space–not just in ads, but in our own personal lives. Because our lives have become so busy and cluttered. We have no time. We have no peace of mind. We’re constantly distracted and occupied. It’s no wonder when you look at the all design trends, you realize how much we all just really love and appreciate white space.

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