Lars Bastholm in quite possibly the most boring interview ever

22 Apr

Lars Bastholm, formerly at AKQA, is now at Ogilvy as the Chief Creative Digital Officer of North America. I was hoping this video would share more of Lars’ incredible wisdom, but alas, it made me realize that Ogilvy has no idea about his talent and brilliance. The questions were weak. Super weak. I mean c’mon, challenge him. There’s so much cool stuff happening in the digital space and all you got Lars to say is that brands should be integrated and agencies should work together instead of being siloed. Duh!

I can already tell Lars has his work cut out for him. Hopefully, the people at Ogilvy listen to him and get behind him. There’s nothing worse than working for an unsupportive team who doesn’t give a shit about digital and is pretending like they care because it’s the cool thing to do.

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