One of the biggest faces of AKQA has left to join the dinosaur known as Ogilvy. What made a man who worked for a shop that pushing boundaries and breaking new grounds leave for a traditional agency that has a long game of catch-up to play? I will definitely be paying attention to Ogilvy’s digital work now that Lars Bastholm is the man running the show there.
With traditional agencies trying to keep up with the digital demands of their clients and digital agencies trying to dig their way out of digital boxes, it’ll be interesting to see what Bastholm does for Ogilvy. Read the story here.
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