The Girl Effect Is Making A Difference

11 Jun

Wieden + Kennedy just created this simple little spot for a good cause. What I like about the spot is that they didn’t go down the usual route and show me some sick, starving kid with flies swarming all around. Instead, they made me use my imagination to see a sick, starving girl with flies swarming around.

I really dig the overall design and type.See the Girl Effect for yourself.

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