Wieden + Kennedy just created this simple little spot for a good cause. What I like about the spot is that they didn’t go down the usual route and show me some sick, starving kid with flies swarming all around. Instead, they made me use my imagination to see a sick, starving girl with flies swarming around.
I really dig the overall design and type.See the Girl Effect for yourself.
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 | Chris on I finally paid off my ACS stud… |
| lizardpak on I finally paid off my ACS stud… |
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 | j9 on Don’t make the same mist… |
 | Mike Rosenblum on I finally paid off my ACS stud… |
 | Jessica on 2010: The Year of the White… |
| Adam Brunt on Don’t make the same mist… | |
 | Katrina on I finally paid off my ACS stud… |
 | TMJ4477 on Don’t make the same mist… |
 | Sheila on Do NOT shop on Hautelook.… |
| TMJ4477 on I finally paid off my ACS stud… |
euphoria meets holy crap meets badass 
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