Adobe’s Interactive Installation Is Tricked Out

9 Jun

OMG! If I walked by this video installation, I would be playing with it for hours. It effin rocks! Talk about bringing the story of Adobe to life.

Don’t get me wrong. Microsites and rich-media banners have their place. But I’m not exactly sure why a lot of ideas stops there. For some reason, many people think interactive and the web are synonyms. But really, when you look closely, interactive has the word interact in it. People can interact with installations. Hell, people will pretty much interact with anything that’s cool. Take street dancers. If they’re good, you’ll stop and watch. So how come advertisers aren’t pushing ideas farther and making them really interactive?

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